Personalized Services for Digital TelevisionEuropean IST 5th Framework programme
The first objective is to develop, standardise, implement, validate and demonstrate a consumer platform with built-in local storage, for personalised services in digital broadcasting and broadband communication. This platform will enable consumers to have access to content and services at their convenience, independent of the moment of broadcasting. A second objective is to develop new services exploiting this platform. Appealing examples include the ability to turn local storage into a personalised television channel, non-linear browsing of television content, interactive and targeted advertising, and easy navigation through the massive amount of content offered. The third objective is to provide true interoperability, both across different service providers and across different box manufacturers. Therefore contribution to and adherence to standards is another important objective of the myTV project.
The project resulted in a first TV-Anytime compliant iTV system implementation.